logo

Our Marketing Strategy

 Selling a home can be a challenging and stressful process in any market.  The difference between selling your home and failing to do so is the details.  With our proven track record, marketing campaigns, networking, and sweat equity, at The J Alexander Real Estate Group, we pay attention to every detail of the job. Performance outsells promises.

Our detailed comprehensive marketing services consist of a combination of:

  • Online Exposure
  • Professional Photography & Staging
  • Custom Marketing Products
  • International Marketing Reach
  • Market Research
  • Online Exposure
  • Specialty Services

 

ONLINE EXPOSURE

 

The J Alexander Group puts technology at the forefront of our marketing strategy.  Your listing will receive extensive online exposure to millions of Internet home buyers both locally and globally. All of our listings are featured on  popular syndication feeds and home search websites, and can be accessed through over 350 of the top real estate websites and popular social media platforms.

 

  • Top Real Estate Websites: Zillow, Trulia, Realtor.com, Homes.com, Yahoo, etc.
  • Social Media Campaigns – Facebook, Instagram, Twitter
  • Email Blasts
  • Custom Property Websites 
  • Blog Posts

Picture Perfect – Photography & Staging

 

Our team believes that a picture is worth a thousand words and sometimes even thousands of dollars. According to the Wall Street Journal, buyers perceive homes with professional photography to be worth on average, 12% more than the actual price.

95% of all buyer use the Internet to search for homes. Based on first impressions, more prospective home buyers will view your home online versus actually visiting the property in- person. Professional photography is one way to increase the probability of in-person showings.

Prior to marketing our listings,  the J Alexander Group provides the following services to our home sellers:

  • Complimentary Professional Photography
  • Staging Consultation
  • Renovation and Repair Advice
  • Virtual Staging, 3D Virtual Tour, and Drone Aerial Photography Options
  • To learn about our Luxury Services, Please call 561-962-2865.

 

 

Custom Marketing Products

 

Our team uses multiple custom marketing products to promote and expose your property to buyers, realtors, investors, and even neighbors.

  • Custom In-listing Property Brochures & Sell Sheets
  • Custom Postcard Mailer
  • Distribution of Property Brochure to Database and Select Local Businesses
  • Custom Property Website, Media Ads, Newsletter Ad, and More

 

International Reach

 

The J Alexander Real Estate Group understands the significance of global exposure and consistent advertising to international networks. In 2015, South Florida continues to attract international homebuyers seeking to live in a diversified economy among leisure and entertainment.

  • Vast referral network of affiliated International agents ( over 600,000 real estate agents in 100+ countries)
  • Listings featured in exclusive International MLS for agents to see around the world – Translated in 19 different languages” 
  • Custom International Marketing Plans

  

Market Research

 

Local market research is imperative as we develop a custom marketing and pricing strategy to successfully sell your home. Our team of experienced real estate agents understands the importance of continually analyzing current market trends throughout the sales process and adjusting to meet market demands.

 

  • Comparative Market Analysis
  • National & Local Real Estate Statistics
  • Real Estate Statistics by property type and zip code
  • Showing feedback reports for all listings

 

The J Alexander Real Estate Group offers specialized marketing services that are tailored to achieve specific sales goals. These services are available to the following niche groups:

  • Developers
  • High Profile Luxury Clients & Celebrities
  • Property Investors
  • Financial Institutions